True Classic turns PDF faxes into NetSuite-ready sales data
True Classic transformed low-resolution PDF faxes into clean, structured data, automating the input to NetSuite and enabling real-time inventory tracking and executive reporting.
Overview
True Classic partnered with a major retailer for a national in-store initiative. While the retail rollout was a success, the backend operations faced a challenge: sales data only came in as scanned faxes—low-resolution PDFs using dated, typewriter-style fonts.
Manual processing was impossible, standard OCR tools didn't work, and off-the-shelf LLMs weren't accurate enough to trust.
TableFlow stepped in to turn the unstructured chaos into clean data that could be automated into NetSuite—enabling real-time inventory tracking and executive reporting in Looker.
"TableFlow lets us parse documents that were previously only human-readable. This was a breakthrough for us."
The Problem
Sales data from each retail location was transmitted by fax as PDF attachments. These weren't simple text-based PDFs—they were scanned, messy, and difficult for even humans to parse.
Unstructured Data
PDFs were scanned, noisy, and used outdated typewriter-style fonts, making them extremely difficult to process.
Failed Extraction Attempts
Both standard OCR tools and off-the-shelf LLM solutions produced inconsistent results with incorrect numbers that couldn't be trusted.
Missing Business Insights
There was no way to ingest data into NetSuite or report on store-level performance, blocking critical business intelligence.
Limited Options
The tech team was caught between time-consuming manual entry and expensive custom AI development with uncertain outcomes.
"We tried OCR and even ran some LLMs on it, but the results were inconsistent. Numbers were wrong, and we couldn't trust the output."
The Solution
TableFlow connected directly to True Classic's digital fax provider and began ingesting the incoming PDFs automatically. From there:
AI-Powered Data Extraction
TableFlow's AI extracted structured data from the noisy scans with high accuracy, where standard OCR tools had failed.
Webhook Integration
A webhook pushed the extracted data directly into True Classic's NetSuite environment, eliminating manual steps.
Automated Order Creation
SuiteScript handled sales order creation, mapping POs to the correct SKUs and warehouse locations automatically.
Executive Reporting
Extracted data flowed downstream into Looker, powering near real-time reporting dashboards for leadership.
"TableFlow delivered clean, structured data from messy PDFs and integrated seamlessly into our NetSuite system."
The Results
In less than two weeks, the integration was fully operational, delivering immediate value:
Complete Automation
- 100% of incoming fax data structured and automated
- No manual entry or spreadsheet formatting required
Real-Time Business Intelligence
- Sales data immediately visible in NetSuite and Looker
- Enabled real-time inventory tracking and revenue reporting
Conclusion
True Classic's tech team didn't need to build or maintain custom AI pipelines. Instead, they partnered with TableFlow for a tailored, scalable integration.
True Classic took a messy, manual process and turned it into a fully automated data pipeline—in just weeks. With TableFlow, their faxes became structured, reportable, revenue-generating data.
"This was a tech challenge that could've easily become a blocker. Instead, we solved it fast with and now have a system that just works."
Ready to Turn Messy Documents into Structured Data?
Book a demo to learn how TableFlow can help automate your data processing.